Wednesday, March 11, 2009

Big Pharma's Big Problem contd. - Go baby Go!

Back stories here.

“To thrive in the long run, {Big Pharma} companies cannot simply depend on future returns from new products in their pipelines. As they wake up to new market realities, they must tackle their challenges and address risk in a fundamentally different way, frequently requiring significant transformation”.

Robert Go, Deloitte Touche Tohmatsu Link

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