The root cause of this discovery, that “tried-and-true is better than latest-and-greatest,” is likely to be the frequently negative “media swirl” surrounding the industry and its products, coupled with increasing distrust in authorities and institutions around the world, says the study, which is produced by advertising agency DDB Worldwide and entitled Health is the New Wealth. The finding is also in conflict with the pharmaceutical industry’s mission to discover and provide breakthrough therapies, it adds.
Tuesday, April 28, 2009
“Tried-and-true is better than latest-and-greatest"
70% of consumers in 11 countries say they would prefer to take a drug that has been around for a while, rather than one which is the latest in its field, even though 50% believe that medicines today are more effective than they were five years ago.
The root cause of this discovery, that “tried-and-true is better than latest-and-greatest,” is likely to be the frequently negative “media swirl” surrounding the industry and its products, coupled with increasing distrust in authorities and institutions around the world, says the study, which is produced by advertising agency DDB Worldwide and entitled Health is the New Wealth. The finding is also in conflict with the pharmaceutical industry’s mission to discover and provide breakthrough therapies, it adds.
The root cause of this discovery, that “tried-and-true is better than latest-and-greatest,” is likely to be the frequently negative “media swirl” surrounding the industry and its products, coupled with increasing distrust in authorities and institutions around the world, says the study, which is produced by advertising agency DDB Worldwide and entitled Health is the New Wealth. The finding is also in conflict with the pharmaceutical industry’s mission to discover and provide breakthrough therapies, it adds.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment