Media analysis company GroupM forecast that advertising revenues for newspapers will be down 25% this year.
They are short of cash, they are short of money to pay people to fill their pages, and they print PR-reviewed “research” straight from the press release, because it’s quick and it’s cheap: these stories are now ubiquitous, but they’re not science, or research, or reports, or studies, nor are they news. Even the accompanying photographs of celebrity Katy Hill – which papers would normally have to pay for – are provided by LipoBind.
These articles are adverts.
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