Looking beyond the spin of Big Pharma PR. But encouraging gossip. Come in and confide, you know you want to! “I’ll publish right or wrong. Fools are my theme, let satire be my song.”
Email: jackfriday2011(at)hotmail.co.uk
Wednesday, September 09, 2009
Decline in DTC
Drugmakers in the US decreased their direct-to-consumer (DTC) pharmaceutical advertising budgets from US$4.8bn in 2007 to US$4.4bn in 2008, equating to a 9% decline in expenditure.
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