Wednesday, October 28, 2009

More Giles......


Phoni to draw on supertanker construction expertise

Phoni Pharmaceuticals, the imaginary Anglo-American pharmaceutical group, is paying oil tanker assembly experts to help improve manufacturing processes in its factories, in an unusual job-lending programme triggered by the downturn.

Since the summer, the company has agreed to fund at least two “lean experts” borrowed from Australian Supertankers Ltd., who are applying their knowledge of supertanker design and production techniques to drugs.

The agreement provides a way for the shpbuilding company to save short-term costs while not losing valuable employees at a time when the economic slowdown has triggered a slump in sales and output.

It also marks a fresh effort as the drugs industry comes under pressure to become more nimble and to improve efficiency after years in which manufacturing flexibility and efficiency were neglected because they represented such a small part of total medicine costs.

Marc Mywordes, Phoni vice-president of global operations, said: “Pharmaceutical supply chains have been way too slow to respond to change. Maneuverability has never been key. There’s a lot we can learn from the process design culture that comes from Australian Supertankers Ltd, which will help us improve our ability to change direction whilst also guaranteeing secure delivery of our products.”

“We think Australian supertankers are a superb business model, not just for us, but for all pharmaceutical companies, as the video below shows…

YouTube - The Front Fell Off-Interview

Tales from the parallel universe of reality can be found here..

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