The cavernous exhibit floor, dubbed "The Science and Technology Hall," featured an inflatable, walk-through mega-heart (see a mitral valve prolapse!), a "healthy lifestyles" section anchored by Hershey's ("dark chocolate is good for you") and endless rows of eye-catching drug company displays.
At the Plavix booth, sales reps worked the crowd while an overhead screen showed blobs of plaque winding down a sinuous red artery in need of a blood thinner.
AstraZeneca's Crestor had its name up in lights, along with a reminder that it had the "lowest average co-pay compared to Lipitor and Vytorin."
Pfizer touted both its best-selling cholesterol drug Lipitor and smoking-cessation pill Chantix. Docs waited in line for the Pfizer giveaway: Get your photo taken in a lab coat and we'll put it on a poster for your office.
More from Kris Hundley
At the Plavix booth, sales reps worked the crowd while an overhead screen showed blobs of plaque winding down a sinuous red artery in need of a blood thinner.
AstraZeneca's Crestor had its name up in lights, along with a reminder that it had the "lowest average co-pay compared to Lipitor and Vytorin."
Pfizer touted both its best-selling cholesterol drug Lipitor and smoking-cessation pill Chantix. Docs waited in line for the Pfizer giveaway: Get your photo taken in a lab coat and we'll put it on a poster for your office.
More from Kris Hundley
1 comment:
What!
No bikini clad drug reps highlighting the features of the lastest drugs.
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