The road to hell is paved with good intentions and a light dusting of face powder. This should be the lesson learned by Johnson & Johnson this week, after an advert for their Clean & Clear acne kit was banned by the Advertising Standards Association. It found that the use of makeup on its models created a misleading impression of the product's powers.
In the "before" shots, the kit's users looked like normal teenagers – heaving masses of overactive sebaceous glands and eyes filled with despair. In the "after" shots, they glowed like the morning dew and complaints were received about the disparity. Johnson & Johnson said they used only powder to prevent camera flare obscuring the "fewer spots, reduced redness and much clearer skin".More at The Grauniad
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