Friday, January 15, 2010

Lilly - Cymbalta: Spielmans spots salami slicing

Glen Spielmans was watching TV one night when a commercial for the antidepressant Cymbalta came on.

The frequently seen ad talked about how "depression hurts" and offered Cymbalta, a blockbuster drug by pharmaceutical giant Eli Lilly, as a way to alleviate the pain.

Spielmans, an associate professor of psychology at Metropolitan State University in Saint Paul, Minn., decided to investigate the claim and ended up stumbling onto a growing area of concern in academic circles.

Salami slicing.

Simply put, salami slicing is the practice of carving up the data from clinical trials into smaller bite-sized pieces and then using those slices to write several papers for publication in competing academic journals.

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