The frequently seen ad talked about how "depression hurts" and offered Cymbalta, a blockbuster drug by pharmaceutical giant Eli Lilly, as a way to alleviate the pain.
Spielmans, an associate professor of psychology at Metropolitan State University in Saint Paul, Minn., decided to investigate the claim and ended up stumbling onto a growing area of concern in academic circles.
Salami slicing.
Simply put, salami slicing is the practice of carving up the data from clinical trials into smaller bite-sized pieces and then using those slices to write several papers for publication in competing academic journals.More
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