Looking beyond the spin of Big Pharma PR. But encouraging gossip. Come in and confide, you know you want to! “I’ll publish right or wrong. Fools are my theme, let satire be my song.”
Email: jackfriday2011(at)hotmail.co.uk
Tuesday, March 02, 2010
Drug companies use specific marketing tactics to target women via direct-to-consumer drug advertising
1 comment:
Anonymous
said...
Having sat in many big pharma marketing meetings, if the general public knew how every word, phrase, positioning and other aspects of these ads are scrutinized, labored over and evaluated for maximum profit to the company, they would all realize that patient well being has little to do with the process.
1 comment:
Having sat in many big pharma marketing meetings, if the general public knew how every word, phrase, positioning and other aspects of these ads are scrutinized, labored over and evaluated for maximum profit to the company, they would all realize that patient well being has little to do with the process.
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