AstraZeneca has launched a professional site for its Vimovo arthritis drug that features a live chat option.
The site, at www.vimovotouchpoints.com, lets docs chat with AstraZeneca “account specialists,” order samples, view up to 200 live webcasts about the drug in its “Speakers Forum” series, and download discount cards for patients.
“What we're trying to do is to recognize how busy our customers are these days by ensuring that information and services for our products are available and convenient to use when they want to use it,” said Lisa Schoenberg, VP specialty care at AstraZeneca.
The platform for the site, executed by agency Digitas, will be gradually deployed across the company's product line. While elements like patient savings cards, online samples and access to prescribing and formulary info are already in place on many brand.com sites, AstraZeneca sees the more personal elements – live chats with reps, video details and educational webcasts – giving them an edge.
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