On this page you will find links to the slide presentations on SlideShare of our international conference Selling Sickness.
Programme day 1 - Thursday 7 October What is selling sickness and is it for real? SlideShare Where science meets marketing - Ray Moynihan SlideShare Industry's role in informing the public - Brian Ager SlideShare DSM-V Opening Pandora's Box - Allen Frances What new methods are being used? SlideShare The Dutch situation, Supervision and law enforcement - Josée Hansen SlideShare Clinical trials as disease mongering instruments - Trudy Dehue SlideShare Social Media and Pharma: Support or new commercial channel to care? - Rob Halkes Learning from documented examples SlideShare Promotion to the public:
European disease awareness campaigns - Teresa Alves
SlideShare Promotion of prescription medicines to physicians and the public - Dee Mangin Who pays the bill? SlideShare The influence on rational use of medicine - Kees de Joncheere SlideShare The influence on patients - Ilaria Passarani SlideShare Redesigning the incentives for the pharmaceutical industry - Dean Baker
Programme day 2 - Friday 8 October Redesigning the system? SlideShare Financial and insurance aspects - Henk Eleveld SlideShare Independent information for patients - Hilda Bastian The need for new regulations and guidelines SlideShare Self regulation on disease promotion - Lode Wigersma SlideShare Regulation of pharmaceutical promotion - Graham Dukes SlideShare Guidelines and HTA - Meindert Boysen New responsibilities for main stakeholders? SlideShare The industry: partner in solutions? - Michel Dutrée SlideShare Should the Medicines Evaluation Board be involved? - Bert Leufkens SlideShare International Cooperation - Peter Mansfield