We must reclaim medical practice and training environments from undue marketing pressures. The National Physicians Alliance encourages all doctors to join our network of Unbranded Doctors — a national network of physicians committed to reducing the influence of pharmaceutical marketing on our profession.
- According to the New England Journal of Medicine, 94% of physicians accept gifts, payments, reimbursements or other financial incentives from the pharmaceutical industry.
- Numerous studies have demonstrated that such gifts and payments directly influence medical decision-making.
- It has become difficult for physicians to find and distinguish legitimate, evidence-based sources of medical information from biased, industry-influenced sources.
- The very distinction between marketing and education has been blurred.
The National Physicians Alliance’s Unbranded Doctor is unmasking the pharmaceutical industry’s bogus claim that its marketing efforts are just educational ventures for physicians. By signing up physicians to renounce gifts, lecture fees, and “education” from companies, the Alliance is championing objectivity, integrity, and professionalism.
—Jerome Kassirer, MD
former Editor-in-Chief, New England Journal of Medicine