It is every entrepreneur's dream: start a business, build it up into a million-pound company and sell it on to a billion-pound buyer for a handsome profit.And that is exactly what former body builder Zef Eisenberg has managed to do.
The founder of Maximuscle, the nation's largest supplier of sports nutritional products, recently sold his business to GlaxoSmithKline for £162m - the biggest-ever investment in the sports nutrition sector.
Eisenberg, 37, who was the brand's largest single shareholder outside of Darwin Private Equity, which bought Maximuscle in 2007 for £75m, said the approach from GSK came 'completely out of the blue'.
But then GSK, a dominant force in the world's healthcare and pharmaceutical arena, is keen to penetrate the sports and nutrition market. Hardly surprising considering it is valued at around £100m in the UK alone.
Wednesday, January 26, 2011
Zef Eisenberg muscles his way into GSK | This is Money
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