Reuters) — A lawsuit filed in California this week accuses national drug-store chain Walgreen Co. of unlawfully selling medical information gleaned from patient prescriptions, another front in the battle over personal information.
Unlike suits that focus on patient privacy, the plaintiffs accuse Walgreen of depriving them of the commercial value of their own prescription information.
According to the suit, brought by Todd Murphy on behalf of his two daughters and the rest of the class, Walgreen sells the prescription information to data mining companies who resell it to pharmaceutical companies for marketing purposes. The practice allows drugmakers to target physicians considered high-volume prescribers and those most willing to prescribe new medications, it said.
Saturday, March 12, 2011
Lawsuit claims Walgreen cashing in on customer drug info | Consumer | Crain's Chicago Business
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