Brunswick, the City’s biggest PR firm, is understood to be defending the lucrative account against other leading financial PR shops, including FD, Finsbury and Tulchan Communications.
The pitch process is expected to conclude later this month. AstraZeneca’s head of global media relations Esra Erkal-Paler confirmed that a pitch was underway and that Brunswick remained involved, but added: ‘As the process is ongoing, I’m afraid it would not be appropriate for us to comment further.’
The pitch comes at a relatively quiet time for City PR as the hoped-for flood of new London listings has barely produced a trickle.
via prweek.com
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