Neglect of the Association of the British Pharmaceutical Industry (ABPI) Code of Practice's principles covering industry communications with patients is an "emerging trend" - and this is a big problem, a leading expert has warned.
"People believe that these principles have changed because the media environment has changed - but they haven't," Rina Newton, managing director of compliance consultancy Complimed told a recent meeting of the Pharmaceutical Marketing Society (PMS) in London.
She reminded delegates that the ABPI Code requires that industry communications with patients: - must be non-promotional; - prescription-only medicines must not be advertised to the public; - be factual; - be balanced; - should not mislead regarding safety; - statements must not be made for the purpose of encouraging members of the public to ask their doctors to prescribe a specific medicine; and - not be personal.
Tuesday, October 25, 2011
Neglect of ABPI Code principles "a worrying trend"