Tuesday, October 25, 2011

Neglect of ABPI Code principles "a worrying trend"

Neglect of the Association of the British Pharmaceutical Industry (ABPI) Code of Practice's principles covering industry communications with patients is an "emerging trend" - and this is a big problem, a leading expert has warned.

"People believe that these principles have changed because the media environment has changed - but they haven't," Rina Newton, managing director of compliance consultancy Complimed told a recent meeting of the Pharmaceutical Marketing Society (PMS) in London.

She reminded delegates that the ABPI Code requires that industry communications with patients: - must be non-promotional; - prescription-only medicines must not be advertised to the public; - be factual; - be balanced; - should not mislead regarding safety; - statements must not be made for the purpose of encouraging members of the public to ask their doctors to prescribe a specific medicine; and - not be personal.

Posted via email from Jack's posterous

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