Wednesday, May 08, 2013

J&J Corporate Image Campaign Fails to Talk the Walk

The company is running some serious heartwarming, slice of life feel-good TV and print this week, and plans to spend between $20 and $30 million telling us that Johnson & Johnson JNJ  is “for all you love” Forbes previewed it when it was announced at the company’s shareholder meeting in late April.

 Marketers would do well to understand the rationale for the campaign, and then make sure they don’t repeat the mistake.

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