Pfizer said Monday that it would begin selling its iconic erectile dysfunction drug Viagra online - a prescription is still required - in hopes of boosting profits and thwarting counterfeit online pharmacies.
As noted in Linda Johnson's Associated Press story, the pharmaceutical industry will watch this closely because it could change the dynamics of how drugs are delivered through the many layers of the current system.
Pfizer will market the drug through viagra.com, but CVSCaremark will handle the online processing. Patients must still get a doctor's prescription and the web site walks patients through the paperwork (insurance, billing information) required.
http://www.philly.com/philly/business/homepage/Pfizer-goes-online-with-Viagra-potentially-changing-pharmaceutical-supply-chain-dynamics.htm
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