Monday, September 02, 2013

Wrigley holds off on caffeinated gum as FDA reviews caffeine

By Melissa Healy
7:54 p.m. EDT, May 9, 2013

Less than a week after the Food and Drug Administration announced that it would investigate the safety of added caffeine in U.S. food and beverage products, Wrigley North America has decided to put its bid to market a caffeinated gum on hold out of respect for the agency's deliberations, the company's president, Casey Keller announced in a statement issued to the Associated Press.

The move appears to be a bow to FDA Deputy Commissioner Michael R. Taylor's public suggestion last week that "together, we should immediately be looking at what voluntary restraint can be used by industry as FDA gets the right regulatory boundaries and conditions in place."

Explaining the company's decision, Keller said, "after discussions with the FDA, we have a greater appreciation for the FDA's concern about the proliferation of caffeine in the nation's food supply.",0,5115054.story?

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