![](http://photos1.blogger.com/blogger/4561/1608/400/renova.jpg)
Insider bets that the biotech companies Renovo and Renovis will be really pleased that they will now be confused with a chic and sophisticated black bog roll!
Here is the PR BS:
"Elegant, sophisticated, rebellious, alternative and eternally fashionable, black has become virtually synonymous with chic and style. But while this colour is often present in avant-garde creative work, no one has ever dared to use it for toilet paper until now. Black in the loo, how chic and sophisticated can you get?"
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