Wednesday, January 24, 2007

Any suggestions for the "Cutting Edge Information Pharma Marketing Library"

Here's the blurb:

Pharmaceutical marketing groups have found themselves facing many challenges in maximizing the profitability of their products.

Many of these challenges are persistent problems experienced throughout the entire pharmaceutical industry. However, it is no surprise that companies address these obstacles in various ways.

Cutting Edge Information (CEI), a leader in pharmaceutical business intelligence, provides guidance on how to overcome many of these complexities through its extensive pharmaceutical marketing report library.

Take a look at what they already offer.

Here are Insiders' initial suggestions for some more great modules:

Disease Mongering: using fear and confusion to generate greater profits

DTC: how to make healthy people worried enough to "ask their doctor"

Whistleblowing 101: a living breathing case study

Making extra profits from Medicare and Medicaid: The Margaritagate way

Healthcare Fraud: learning from the losers

Practical ghostwriting: who should be paid and how much

Scruples and Ethics: how to avoid these character flaws when recruiting researchers

Feel free to add to this list!


Anonymous said...

How about "Slash and burn R&D? A Big Pharma guide to taking over innovative small companies, looting their ideas, sucking the life out them and then dumping what remains"?

Anonymous said...

86. Inventing "new" disases to match their drugs: You are shy, take Zoloft and so on.
87. Conducting "fake" post marketing surveilance trials in the interest of safety but in reality so sell more of their drug. The docs get paid for paper work patiens buy their "investigative" drug the results are irrelevant and the big pharma makes more money.
89.Bribing doctors via clever means: fake honoraria, overpaid honoraria, funds for special project or simply money under the table. They all work.
90.Custome designed big trials to suit their purposes. Recent example big trials doe for Novartis re their new Vioxx derivative called Prexige ( will you take it?). Look into it one place Media Doctors Canada and see for yourselves.
91. Cover up of adverse effects ( Vioxx but they got caught) even when they know full well. They figure that in the end they will come out ahead with thier profits.
92. You tell us.

Anonymous said...

Pharma Giles

Am really getting into your blog.



Anonymous said...

PR for older dads: How to insure an ever growing market for drugs.

Lily said...

All these DTC ads are pushing new drugs when the old drugs or the generics are much, much less expensive. I’ve seen ads on TV for Caduet. It has two ingredients. One is Amlodipine and the other is Atorvastatin. With my RxDrugCard I can get 30 tablets of Amlodipine for $9 and 30 tablets of Simvastatin for $9. I’ll bet they are charging more than $18 for this new drug! The unthinking public is going to pressure their doctors into giving them something just because it’s new, when something old or generic would do the job for cheaper.

Anonymous said...

I noticed my comment was not posted. Glad to see you're not open to taking criticism on your blog. How free-thinking and enlightened of you.

insider said...

I dont recall rejecting any comments......

The only ones I cut are Viagra spam etc,

Feel free to repost.