Monday, January 29, 2007

Pharma drug reps - a dying breed?

Bye-bye Big Pharma sales rep.

A host of forces is now converging to clamp down on hard-driving, gift-toting pharmaceutical pitchmasters who have been ambushing physicians for the last decade.

Doctors, consumer groups, and government regulators have all had enough.
And now, pharma CEOs are questioning whether the hard sell even pays off.

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