Monday, March 12, 2007

Thinning the drug rep ranks


Sales and marketing employment at New Jersey's biggest drug companies fell from 23 percent of their overall work in 2004 to 16 percent in 2005, according to the HealthCare Industry of New Jersey, a trade group.

New Jersey-based firms Wyeth and Merck are at the forefront of the trend.

In addition to factors already cited, both companies have said rising criticism of the industry's long-standing strategy of smothering doctors with sales pitches have prompted them to scale back their sales forces.

Much more at The Seattle Times

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