Friday, January 25, 2008

Freakonomics - learn more about Big Pharma

Freakonomics has regularly featured items on the pharmaceutical industry, including posts here, here, and here.

It was this post in particular, highlighting an interview with the CEO of Genentech, that made Stephen Dubner want to post a quorum on the subject.

So he gathered up some willing and able candidates — Dr. Stuart Apfel, Zola P. Horovitz, Dr. Harlan Krumholz, Ray Moynihan, and Dr. Cyril Wolf — and asked them the following question:

What’s something that most people don’t know, pro or con, about the pharmaceutical business, whether from an R&D, economic, or political perspective?

Here are the answers.

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