Monday, September 08, 2008

FDA wants public to be drug ad savvy


EthicAd, a nonprofit organization devoted to improving public health through consumer education, announces the launch of a new FDA Web site created to help the general public better understand direct-to-consumer (DTC) advertising of prescription medications.

The site, "Be Smart About Prescription Drug Advertising" is hosted by the FDA's Center for Drug Evaluation and Research and was developed by the FDA in partnership with EthicAd.

If you think a prescription drug ad violates the law, contact FDA's Division of Drug Marketing, Advertising, and Communications.

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