Friday, June 05, 2009

J&J - Priligy: coming soon?!

Insider can already see "Prilagra" as a line extension!

Johnson & Johnson will pursue U.S. approval for the world’s first pill to treat premature ejaculation after tests on 6,000 men showed it more than tripled the time before they reached climax.

J&J will discuss approval with the Food and Drug Administration later this year, Joanne Waldstreicher, chief medical officer at the New Brunswick, New Jersey-based company, told investors and analysts today. The FDA rejected the drug in 2005. Since then, J&J has conducted three additional human trials, doubling the number of patients tested for safety and effectiveness.

The drug, sold as Priligy in Europe, is taken a few hours before intercourse to increase the time before the patient ejaculates. The drug was originally developed by Eli Lilly & Co., of Indianapolis, as a potential antidepressant and was acquired by J&J. The company also seeks to sell the pill in Australia, Canada, Mexico, Turkey and six other countries.

More at Bloomberg

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