Thursday, March 01, 2012

Pharma to clean up its act with expanded code of practice

IFPMA president and AstraZeneca chief executive David Brennan said the new code "provides a framework for the industry to act with integrity and build trust". He added that “this is not about doing the easy thing, but the right thing".

Posted via email from Jack's posterous

1 comment:

PharmaGuy said...

One thing I don't understand: Why are Reminder Ads OK? See my this Pharma Marketing Blog post: here