I'll never forget what's her name!

Hello Doctor, Have I got your attention?

Today In the US, more than 90,000 drug reps are competing for the attention of 768,500 doctors. This influx of sales reps has produced alarming diminishing returns.

For every 100 visits only 8 reps succeed in both speaking to a doctor and being remembered, even given the obvious charms of many.

To put it another way: ten years ago, adding one rep to your sales force yielded 750 physician visits per year. By 2000, this number had dropped to just 17 visits per year.

Now do you see why the status quo is unsustainable? Look at me when I'm talking to you!

Hat tip: www.estcomedical.com