Tuesday, January 17, 2006

The emperors' new clothes


A blogger is just a writer with a cooler name, says AdAge!

Shock!!

http://www.adage.com/news.cms?newsId=47467

However, according to these experts, blogs offer businesses something that has long been lacking in their communication with customers–meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together.

Read their blog. Then, if you want, buy the book:

Amazon

1 comment:

Anonymous said...

To me there can be no finer name that "writer," but Ad Age and I probably disagree on a lot of things about blogging. Thanks for the mention.