Looking beyond the spin of Big Pharma PR. But encouraging gossip. Come in and confide, you know you want to! “I’ll publish right or wrong. Fools are my theme, let satire be my song.” Email: jackfriday2011(at)hotmail.co.uk
Tuesday, January 17, 2006
The emperors' new clothes
A blogger is just a writer with a cooler name, says AdAge!
Shock!!
http://www.adage.com/news.cms?newsId=47467
However, according to these experts, blogs offer businesses something that has long been lacking in their communication with customers–meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together.
Read their blog. Then, if you want, buy the book:
Amazon
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1 comment:
To me there can be no finer name that "writer," but Ad Age and I probably disagree on a lot of things about blogging. Thanks for the mention.
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