A blogger is just a writer with a cooler name, says AdAge!
Shock!!
http://www.adage.com/news.cms?newsId=47467
However, according to these experts, blogs offer businesses something that has long been lacking in their communication with customers–meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together.
Read their blog. Then, if you want, buy the book:
Amazon
1 comment:
To me there can be no finer name that "writer," but Ad Age and I probably disagree on a lot of things about blogging. Thanks for the mention.
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