Rising to the occasion, producers Scott Stuber and Mary Parent have made a preemptive acquisition of the Jamie Reidy memoir "Hard Sell: The Evolution of a Viagra Salesman."
Read about the book here.
The book will form the basis for a fictionalized film about Big Pharma reps to be scripted by Charles Randolph.
The Universal-based producers used their discretionary fund to pay high-six figures to take the book and Randolph's pitch off the table.
They will develop the project at the studio. Stuber and Parent will produce with Randolph.
Reidy's book is a somewhat humorous expose of the highly competitive and cutthroat world of pharmaceuticals, where salesmen schmooze doctors, nurses and hospitals to get them to use their brand of drugs.
While Reidy formerly hawked Viagra and other pills for Pfizer, the film will be set at a fictionalized company. "It's a world I haven't seen in film before. Charles came up with a pitch for a great character piece," he said. "There is also a good love story in the middle."
Variety
Insiders' view: This will be a true "blockbuster"! A meeting of drug and film industryspeak! LOL
Well done Jamie!
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