Looking beyond the spin of Big Pharma PR. But encouraging gossip. Come in and confide, you know you want to! “I’ll publish right or wrong. Fools are my theme, let satire be my song.”
Monday, July 17, 2006
Sleep Wars: Takeda start a $100 million DTC assault
Takeda is launching a nearly $100 million DTC ad campaign for its sleeping pill Rozerem using a dead president as its poster boy!