Target, the US's #2 discounter has decided to copy #1 Wal-Mart's plan to sell $4 generics - a move that experts say is likely to create a completely new and cheaper pricing structure for America's off-patent medicines.
"I think you're going to see very simplified pricing for generics in most places now," said Richard D. Hastings, an analyst with Bernard Sands.
"You're not going to be seeing $10 here and $16 there and $20 over there" for the same generic drug - a pricing chaos that frequently exists now.
On Thursday, Wal-Mart shocked the retail industry by saying it would offer 30-day supplies of 291 generic drugs for $4 in Tampa immediately, expand to the rest of Florida on Jan. 1, and then roll it out to the rest of the US.
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1 comment:
Unfortunatly Target may still loose out to WalMart because they don't allow the Salvation Army to collect donation whereas Walmart does.
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