alli - oops!"We've done everything to go out of our way to be honest," said Steve "I shat my pants" Burton, vice president of the weight control division at GlaxoSmithKline Consumer Healthcare.
"We're taking a very different approach than the fad diets people are constantly exposed to."
GlaxoSmithKline is counting on alli to become a star money maker.
The company is spending a sphincter loosening $150 million on marketing alli this year, making it one of the drug maker's biggest campaigns to date.
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As for the "experience" BS: enjoy!
If/when alli fails, Insider anticipates Burton will experience another "alli-oops moment"!
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