Pfizer will on Monday lead Big Pharma into internet-based social networking, as the world’s biggest drugmaker unveils a collaboration with Sermo, the fast-growing US networking site for doctors.
Sermo and Pfizer will work together to establish how drugmakers can best communicate with physicians online, and provide drug and disease information to them on-demand.
The collaboration signals an important move by the business community to tap into the online networking craze exemplified by the success of websites such as Facebook and MySpace.
Sermo, launched in September last year, counts 30,000 US physicians as members, and is adding 2,000 a week. It charges no sign-up fee and gives doctors a network to discuss their medical cases or problems and post personal information.
The service, currently focused on the US, expects to launch elsewhere next year. Its business model is based on packaging and selling the data it holds on the medical community to financial services groups, regulators and researchers.
More at FT
2 comments:
I'm somewhat shocked that it took them this long to attempt to tap into the online networking communities. It will be interesting to see the results!
How about joining the Pfizer fun zone :
High cholesterol, you never know what's around the corner:
http://www.makingtheconnection.ca/en/home/ or perhaps register for a free cholesterol management program [authored by Pfizer
Canada] and have a chance to win a VIP trip for 2 to the 2007 Grey Cup
football final in Toronto http://5step.makingtheconnection.ca/ .
Maybe want to improve your golf game or bid on some golf stuff?
http://www.makingtheconnectiongolf.ca/ or get funky with the boomer coalition (from Pfizer). http://www.boomercoalition.org/
All good honest solid science.
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