Pharmaceutical companies must in the future limit the rising prices of new medicines to boost sales, according to the new chief executive of Sanofi-Aventis.
In his first interview since taking over in January, Gérard Le Fur told the Financial Times the trend of ever-higher prices for new drugs "cannot continue" and predicted that "volume will dominate over price".
Much more ici!
Insider's view: Tell it like it is Gerry!
In his first interview since taking over in January, Gérard Le Fur told the Financial Times the trend of ever-higher prices for new drugs "cannot continue" and predicted that "volume will dominate over price".
Much more ici!
Insider's view: Tell it like it is Gerry!
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