Can't wait to see the drug reps!
Coming this fall to certain doctors' offices: A new upscale skin-care line from Estée Lauder Cos.' Clinique Laboratories and Botox-maker Allergan that won't be available from retailers and represents the next step in the blending of cosmetics and aesthetic medicine.
Today the firms are set to announce a partnership that will combine Clinique's product-formulation expertise with Allergan's clout among dermatologists, plastic surgeons and other doctors specializing in aesthetic treatments. The products will be sold exclusively through physicians, a strategy reflecting the increasing importance of doctors' offices as retail space.
That trend is particularly robust in dermatology. Consumers are increasingly consulting physicians for product recommendations in hopes of getting more science-based advice than is readily available online or at cosmetics counters.
Coming this fall to certain doctors' offices: A new upscale skin-care line from Estée Lauder Cos.' Clinique Laboratories and Botox-maker Allergan that won't be available from retailers and represents the next step in the blending of cosmetics and aesthetic medicine.
Today the firms are set to announce a partnership that will combine Clinique's product-formulation expertise with Allergan's clout among dermatologists, plastic surgeons and other doctors specializing in aesthetic treatments. The products will be sold exclusively through physicians, a strategy reflecting the increasing importance of doctors' offices as retail space.
That trend is particularly robust in dermatology. Consumers are increasingly consulting physicians for product recommendations in hopes of getting more science-based advice than is readily available online or at cosmetics counters.
Physicians, for their part, are seizing on product sales to bolster their practice income.
More at the WSJ
More at the WSJ
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