Thursday, January 24, 2008

Drug reps - one in five MD's just say no

Nineteen percent of US office-based physicians refuse to see drug and device industry sales reps, according to a recent analysis conducted by healthcare marketing firm SK&A Information Services.

Another 22.7% require reps to set an appointment, the survey found.

“The old days of walking into an office and bumping into the doctor are waning,” said Dave Escalante, SK&A president.

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