Tuesday, April 21, 2009

GSK - ALLI: today the UK, tomorrow Europe


GSK has announced that alli - the weight loss treatment that could help adults with BMI of 28 kg/m2 or more, lose 50 per cent more weight than by dieting alone - goes on sale today in pharmacies throughout the UK, and in markets throughout Europe during April and May.

For every 2 kilos lost using a reduced calorie, lower-fat diet, an extra 1 kilo could be lost by using alli.

This product launch has gained significant media attention (BBC).

Each Alli® capsule contains 60mg of orlistat and is recommended for people who are overweight (BMI > 28), want to lose weight, and will commit to healthier eating. The product is expected to retail for approximately £50 ($70) for a months supply.

More
Find out what "A-L-L-I" stands for here.

No comments: