Bayer AG said its blood thinner Xarelto matched the standard therapy at preventing blood clots in patients with an irregular heartbeat, results that may determine its success in a market worth as much as $14 billion a year.
Xarelto was as effective as warfarin, with “comparable” safety and rates of bleeding versus the standard therapy, Leverkusen, Germany-based Bayer said in a statement yesterday.
Boehringer Ingelheim GmbH last month beat Bayer and its partner Johnson & Johnson to market with Pradaxa, the first replacement for warfarin, the standard treatment over the past half century for patients with potentially deadly blood clots. Pfizer Inc. and Bristol-Myers Squibb Co. are also working on a replacement for the older treatment. Yesterday’s results are the first comparison between Xarelto and warfarin.
The market for new blood thinners including Xarelto may surpass 10 billion euros ($14 billion) a year, and Xarelto sales may peak at more than 2 billion euros, Bayer Chief Executive Officer Marijn Dekkers estimated in a Bloomberg Television interview on Oct. 28.
Bayer and J&J will present full results of the trial, called Rocket-AF, at the American Heart Association conference on Nov. 15.
Looking beyond the spin of Big Pharma PR. But encouraging gossip. Come in and confide, you know you want to! “I’ll publish right or wrong. Fools are my theme, let satire be my song.” Email: jackfriday2011(at)hotmail.co.uk
Monday, November 01, 2010
Clot Wars contd. - Bayer Blood Thinner Xarelto Matches Warfarin in Irregular-Heartbeat Trial - Bloomberg
via bloomberg.com
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